You searched for: "*"

The results has been filter on Authors containing John Connell.
ANA has found 1 results for you, in 876 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Grounded theory

This paper sets out to explain and to critically evaluate how grounded theory can be utilised within marketing management settings. The key characteristics underlying qualitative research are outlined prior to a fuller explication of the methods...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: John Connell, Andy Lowe
November 1, 1996
×

Citation

Connell and Lowe (1996a, November 01). Grounded theory . ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/grounded-theory-